When Culture Changes Take Minutes

When Culture Changes Take Minutes

We’ve all seen it: people behaving in one way in one setting, then behaving very differently in another setting. For example, in a formal meeting with top level leaders – a manager is well-prepared, considered, respectful, agreeable, even guarded. Once out...
Awareness of ‘what is’, is what we do.

Awareness of ‘what is’, is what we do.

The ultimate competitive advantage is popularity. That comes from a strong mental connections between the people you want to influence and their experience of your brand. A crucial part of making that connection is how your whole organization delivers on the brand...
Reverse Communications

Reverse Communications

It’s well known that many archetypal corporate communications are despised, mistrusted, and disregarded. This is not news but it still happens. We’re talking about the polished CEO message that has become neither meaningful nor sincere, from all of its edits through...