Awareness of ‘what is’, is what we do.

Awareness of ‘what is’, is what we do.

The ultimate competitive advantage is popularity. That comes from a strong mental connections between the people you want to influence and their experience of your brand. A crucial part of making that connection is how your whole organization delivers on the brand...
Reverse Communications

Reverse Communications

It’s well known that many archetypal corporate communications are despised, mistrusted, and disregarded. This is not news but it still happens. We’re talking about the polished CEO message that has become neither meaningful nor sincere, from all of its edits through...
The Emperor’s New Strategy – PART 2

The Emperor’s New Strategy – PART 2

See Part 1 here Finally, Henry’s day has come. He is the CEO of a global organization and is ready to reveal the new, long-awaited Strategy.  Metaphorically speaking, it is a fine Cloak a made of red velvet, gold trim, and sparkly gold sequins. The company is called...
The Emperor’s New Strategy – PART 1

The Emperor’s New Strategy – PART 1

This is a story about two different strategy communication approaches. The first part is a tale about how old-fashioned traditional strategy communications can break an organization. The second tells the story about how great strategy communications can make an...
Professional vs Human

Professional vs Human

The need for organizations to harness the collective abilities of their people for the sake of effective strategy implementation is getting stronger.  This came up again and again at a round table discussion on ‘Improving Business Results Through People’...